Campaign Equity Handbook

How to build an ideal campaign workplace so you can win with integrity

As a campaign professional, you might already understand the benefits that building a campaign work culture based on equity can bring to your operation. Or perhaps you’re responding to actions in your community and around the nation challenging police brutality and structural racism, or in support of the #MeToo movement, or resisting current Administration policies hostile to immigration and LGBTQ people. Regardless of why, we’re glad that you’ve decided to consult this guide as a resource. We have pulled together our experience working on and consulting with political campaigns, and our deep understanding of practices for creating safe and inclusive workplaces, to help you win — with integrity. We have also supplemented these recommendations with special considerations for operating during the COVID-19 crisis. We aim for the information here to be concrete, practical, and realistic, and applicable to campaigns of any size. We want the guidance to be dynamic and always informed by recent experiences.

This handbook gives you strategic tools and a set of checklists structured around achieving seven essential #CampaignEquity goals. We think that these goals represent a good framework for building a campaign workplace focused on equity and inclusion. They promote efficiency and deliver effective results. And they are grounded in the values that brought you to this work in the first place. 

This handbook also provides context and prompts to get in the right frame of mind to start planning your strategy, along with examples of problematic situations you’ll help avoid by being proactive and responsive in addressing campaign equity. Together, these tools can be used today to start building and fostering an equitable and inclusive work environment on your campaign.